About

Built for the dog you
already love.

A dog owner kneeling at home, rewarding their terrier with a treat during a gentle training session

Most dog owners don't have access to a great trainer — and the ones who do can't always afford weekly sessions. Specialist behaviorists are even rarer. Meanwhile the average new puppy parent gets three Google tabs, one yelling YouTube video, and a lot of conflicting advice. Dogs deserve better than that. So do the people who love them.

Dawg exists to put a thoughtful, science-backed coach in your pocket. Not a chatbot doing dog cosplay — an actual coaching surface built around the dog in front of you, with the methods modern animal behavior science already agrees on: positive reinforcement, gradual exposure, consent-based handling, and patient pattern-building.

Under the hood, every conversation with Coach Calvin or Coach Danielle runs through Anthropic's Claude, primed with everything your dog's profile knows — breed, age, weight, behavior concerns, training philosophy, health history, and what's worked so far. That's why the answers don't feel generic. The model isn't guessing; it's reasoning over your dog.

Close-up of an attentive dog gazing upward in warm golden light
A woman walking her dog down a sunlit old-town street

We started Dawg in Casablanca, but we're building for dog parents everywhere. The team is small, the methodology is borrowed honestly from people who've spent careers doing this work, and the AI is a force multiplier — not a substitute for a real behaviorist when a dog needs one. The app is designed to recognize when that line is crossed and route you toward in-person help instead of selling you a plan that won't fit.

A few things we believe:

  • Training is a relationship, not a performance. The point isn't a perfect sit — it's a dog who trusts you and a person who reads their dog.
  • Positive reinforcement isn't soft. It's what the research keeps showing works. We're not interested in being edgy about training; we're interested in being right.
  • Honest is louder than hype. Real numbers, real limits, no fake stars, no surprise charges. If something only works in some cases, we say so.
  • Safety beats convenience. Bite history and pain screening are baked into onboarding. If your dog needs a vet or a behaviorist, the app says so before selling you a plan.
A dog resting its head on its owner's lap, calm and trusting

We're early. The app is on Android, iOS is next. The blog, the assessment, the coaches — all of it will keep getting better as more dogs use it. If you have feedback, write us at hello@dawg.city. We read everything.

— The Dawg team